How to Post Testimonials on Instagram and Facebook

What is Testimonial?

A testimonial is a statement from a customer that speaks to their experience with a product or service. Testimonials can take many forms, including written statements, video reviews, or social media posts, and they provide social proof.

Testimonials are an effective tool because they allow potential customers to hear directly from customers about their experiences and case studies with a business.

Why Testimonials Help Businesses?

Sharing customer reviews on social media sites serves as “proof” that you run a successful company. Sharing positive customer reviews on social media can help you build trust and attract new leads and customers and e-commerce.

Builds trust and credibility: Testimonials are a powerful form of social proof that can help establish your business as trustworthy and credible in the eyes of potential customers to make the right purchase decisions.
Boosts brand awareness: When customers share their positive experiences on social media and google my business, it can help increase your business’s visibility and reach a wider prospective customers.
Provides valuable feedback: Testimonials can provide valuable feedback that can help you improve your products or services and better meet the needs of your customers.
Increases engagement: Posting testimonials on social media can help increase engagement with your audience, as people are more likely to like, comment, and share posts that feature positive feedback from real customers.
Helps with SEO: By including relevant keywords and hashtags in your posts, you can help improve your search engine rankings and drive more traffic to your website.
Encourages loyalty and repeat business: Sharing customer feedback and showing your appreciation for their support can help foster a sense of loyalty and encourage repeat business.
Creates a positive brand image: Posting testimonials on social media can help create a positive brand image and improve your overall reputation.

How to Post Testimonials on Instagram

Create a graphic or image for your testimonial

Use a free graphic design tool like Canva to create a visually appealing post that includes the testimonial text
Choose a template or create your own design

Add the testimonial text to your graphic or image

Copy and paste the customer’s feedback into the graphic or image
Make sure the text is easy to read and stands out against the background

Tag the customer in your Instagram post

Type @ followed by the customer’s Instagram stories handle to tag them in your post
This will notify them that you have shared their feedback and give them credit for their testimonial

Add hashtags to your post

Use hashtags related to your business or industry to help your post get discovered by new followers and potential customers
Limit your use of hashtags to around 5-10 to avoid coming across as spammy

Include a call to action in your post

Encourage others to leave feedback or connect with the customer by including a call-to-action in your post
For example, you could say “Leave a comment if you’ve had a similar experience with our business” or “Follow our customer for more great user-generated content or social media content”

Post your testimonial on your Instagram profile

Once you’ve created your graphic or image, added the testimonial text, tagged the customer, added hashtags, and included a call-to-action, it’s time to post your testimonial on Instagram
Tap the plus icon in the bottom center of the screen, select your graphic or image, add your caption, and post it to your Instagram feed as reels, stories, or posts so that your followers can repost and re-share

How to Post Testimonials on Facebook

Ask for permission to share the testimonial

Before you post a customer’s feedback as a testimonial on Facebook, be sure to ask for their permission to share it publicly
Respect their privacy and preferences, and let them know how their testimonial will be used

Create a post on your Facebook Page

Go to your Facebook Page and create a new post
Click on the “…” more options button at the bottom right of the post composer to see additional options

Choose the “Recommendations” option

From the drop-down menu, select “Recommendations”
This will bring up a template specifically designed for sharing customer feedback and online reviews

Write a brief introduction to the testimonial

In the “Tell people what you think” section, write a short introduction that provides context to the customer’s testimonial

Add the testimonial text

Copy and paste the customer testimonial into the text box provided
Make sure the text is easy to read and stands out

Tag the customer in your post

Type “@” followed by the customer’s Facebook name to tag them in your post
This will notify them that you have shared their feedback and give them credit for their testimonial

Add a photo or video (optional)

If you have a relevant photo or video testimonial to accompany the testimonial, you can add it to your post
This will help make your post more visually appealing and engaging

Post your testimonial on Facebook

Once you’ve added the testimonial text, tagged the customer, and included any additional media, it’s time to post your testimonial on Facebook
Click on the “Post” button to publish your testimonial on your Facebook Page

What are the Best Practices for Posting Testimonials?

Here are some best practices to keep in mind when posting testimonials on Instagram and Facebook and review sites:

Always ask for permission to use a customer’s feedback as a client testimonial
Make the process as eye-catching as possible for customers by providing guidelines or a template
Use visuals to showcase your testimonial posts on Instagram
Use longer testimonial videos pr photos on Facebook to provide more details and context
Tag the customer in the post so that they receive credit for their feedback
Include a call-to-action to encourage others to leave feedback or connect with the happy customer