What is Testimonial?
A testimonial is a statement from a customer that speaks to their experience with a product or service. Testimonials can take many forms, including written statements, video reviews, or social media posts, and they provide social proof.
Testimonials are an effective tool because they allow potential customers to hear directly from customers about their experiences and case studies with a business.
Why Testimonials Help Businesses?
Sharing customer reviews on social media sites serves as “proof” that you run a successful company. Sharing positive customer reviews on social media can help you build trust and attract new leads and customers and e-commerce.
What are the Benefits of Post Testimonials on Social Media Channels?
- Builds trust and credibility: Testimonials are a powerful form of social proof that can help establish your business as trustworthy and credible in the eyes of potential customers to make the right purchase decisions.
- Boosts brand awareness: When customers share their positive experiences on social media and google my business, it can help increase your business’s visibility and reach a wider prospective customers.
- Provides valuable feedback: Testimonials can provide valuable feedback that can help you improve your products or services and better meet the needs of your customers.
- Increases engagement: Posting testimonials on social media can help increase engagement with your audience, as people are more likely to like, comment, and share posts that feature positive feedback from real customers.
- Helps with SEO: By including relevant keywords and hashtags in your posts, you can help improve your search engine rankings and drive more traffic to your website.
- Encourages loyalty and repeat business: Sharing customer feedback and showing your appreciation for their support can help foster a sense of loyalty and encourage repeat business.
- Creates a positive brand image: Posting testimonials on social media can help create a positive brand image and improve your overall reputation.
How to Post Testimonials on Instagram
Create a graphic or image for your testimonial
- Use a free graphic design tool like Canva to create a visually appealing post that includes the testimonial text
- Choose a template or create your own design
Add the testimonial text to your graphic or image
- Copy and paste the customer’s feedback into the graphic or image
- Make sure the text is easy to read and stands out against the background
Tag the customer in your Instagram post
- Type @ followed by the customer’s Instagram stories handle to tag them in your post
- This will notify them that you have shared their feedback and give them credit for their testimonial
Add hashtags to your post
- Use hashtags related to your business or industry to help your post get discovered by new followers and potential customers
- Limit your use of hashtags to around 5-10 to avoid coming across as spammy
Include a call to action in your post
- Encourage others to leave feedback or connect with the customer by including a call-to-action in your post
- For example, you could say “Leave a comment if you’ve had a similar experience with our business” or “Follow our customer for more great user-generated content or social media content”
Post your testimonial on your Instagram profile
- Once you’ve created your graphic or image, added the testimonial text, tagged the customer, added hashtags, and included a call-to-action, it’s time to post your testimonial on Instagram
- Tap the plus icon in the bottom center of the screen, select your graphic or image, add your caption, and post it to your Instagram feed as reels, stories, or posts so that your followers can repost and re-share
How to Post Testimonials on Facebook
Ask for permission to share the testimonial
- Before you post a customer’s feedback as a testimonial on Facebook, be sure to ask for their permission to share it publicly
- Respect their privacy and preferences, and let them know how their testimonial will be used
Create a post on your Facebook Page
- Go to your Facebook Page and create a new post
- Click on the “…” more options button at the bottom right of the post composer to see additional options
Choose the “Recommendations” option
- From the drop-down menu, select “Recommendations”
- This will bring up a template specifically designed for sharing customer feedback and online reviews
Write a brief introduction to the testimonial
- In the “Tell people what you think” section, write a short introduction that provides context to the customer’s testimonial
Add the testimonial text
- Copy and paste the customer testimonial into the text box provided
- Make sure the text is easy to read and stands out
Tag the customer in your post
- Type “@” followed by the customer’s Facebook name to tag them in your post
- This will notify them that you have shared their feedback and give them credit for their testimonial
Add a photo or video (optional)
- If you have a relevant photo or video testimonial to accompany the testimonial, you can add it to your post
- This will help make your post more visually appealing and engaging
Post your testimonial on Facebook
- Once you’ve added the testimonial text, tagged the customer, and included any additional media, it’s time to post your testimonial on Facebook
- Click on the “Post” button to publish your testimonial on your Facebook Page
What are the Best Practices for Posting Testimonials?
Here are some best practices to keep in mind when posting testimonials on Instagram and Facebook and review sites:
- Always ask for permission to use a customer’s feedback as a client testimonial
- Make the process as eye-catching as possible for customers by providing guidelines or a template
- Use visuals to showcase your testimonial posts on Instagram
- Use longer testimonial videos pr photos on Facebook to provide more details and context
- Tag the customer in the post so that they receive credit for their feedback
- Include a call-to-action to encourage others to leave feedback or connect with the happy customer