Best Ad Copy Templates Proven To Work

Ad Copy Templates

What Are Ad Copy Templates and Why Are They Helpful?

  • Ad copy templates are pre-designed structures for creating advertisements
  • They provide a starting point for creating effective and consistent ad copy
  • Templates can save time and ensure all essential elements are covered
  • Templates offer a framework for testing and optimizing different ad variations
  • Advertisers can compare performance and refine messaging to improve ad performance
  • Ad copy templates can help advertisers streamline ad creation, increase efficiency, and improve ad effectiveness
  • You can get help from online tools, like Eskritor.

What is Problem-Solution Template

Here are a few key facts about the problem-solution ad copy:

  • Highlights a problem and presents the product/service as a solution.
  • Includes an attention-grabbing headline, problem description, and solution presentation.

What is an Emotional Ad Copy Template

Here are a few key facts about the emotional ad copy:

  • Aims to connect with the audience on a deeper level.
  • Evokes specific emotions such as fear, excitement, or nostalgia.
  • Includes a headline, product/service description, and a call to action that reinforces the emotion.

What is Testimonial Ad Copy Template

Here are a few key facts about the testimonial ad copy:

  • Uses social proof to convince the audience of the value of the product/service.
  • Includes a testimonial from a satisfied customer.
  • Includes a headline that emphasizes the testimonial, a product/service description, and a call to action.

What is Discount Template

Here are a few key facts about the discount ad copy:

  • Highlights the discount or sale being offered for a limited time.
  • It is effective for creating urgency and encouraging the audience to act quickly.
  • It appeals to the audience’s desire for value.
  • Overuse of discount ad copy can lead to reduced perceived value and decreased profitability
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What is Comparison Ad Copy Template

Here are a few key facts about the comparison ad copy:

  • Highlights the superiority of the product or service over the competition.
  • Compares the product or service with the competitor’s offering.
  • Highlights unique features that make it stand out.
  • Includes a headline, a description, and a call to action.

What is Storytelling Ad Copy Template

Here are a few key facts about the storytelling ad copy:

  • Uses storytelling to connect with the audience emotionally.
  • Includes a story that highlights the problem the audience is facing.
  • Shows how the product or service solves the problem.
  • Includes a headline, a story, and a call to action.

What is Multiple Choice Ad Copy Template

Here are a few key facts about the multiple-choice ad copy:

  • Presents the audience with several options to choose from
  • Creates a sense of personalization and engagement
  • Provides insights into the audience’s preferences

What is Urgency Ad Copy Template

Here are a few key facts about the urgency ad copy:

  • Uses urgency to create a sense of scarcity
  • Highlights limited availability or a special offer deadline
  • Includes a headline, product/service description, and call-to-action

What is Question Ad Copy Template

Here are a few key facts about the question ad copy:

  • Asks a question to engage the audience
  • Highlights pain points and presents the product/service as the solution
  • Includes a headline, problem description, and solution description.

What is Benefit-Feature Ad Copy Template

Here are a few key facts about the benefit-feature ad copy:

  • Benefit-Feature Ad Copy Template highlights product/service features and the benefits they provide
  • Emphasizes how features can improve customers’ lives or solve their problems
  • Includes a headline that highlights the feature and its benefit, a description of the product or service, and a call to action

What is Social Proof Ad Copy Template

Here are a few key facts about the social proof ad copy:

  • Social Proof Ad Copy Template leverages social proof to persuade the audience to take action
  • Uses customer reviews, testimonials, and user-generated content to showcase how the product or service has helped others
  • Includes a headline that highlights the social proof, a description of the product or service, and a call to action.

What is Celebrity Endorsement Ad Copy Template

Here are a few key facts about the celebrity endorsement ad copy:

  • Uses a celebrity’s credibility and popularity to endorse a product or service
  • Creates trust and persuades the audience to take action
  • Ad copy includes a headline featuring the celebrity, a description of the endorsement, and a call to action

What is Interactive Ad Copy Template

Here are a few key facts about the interactive ad copy:

  • Encourages audience engagement and participation
  • Uses interactive elements like quizzes, surveys, or games
  • Creates a fun and memorable experience for the audience
  • Ad copy includes a headline introducing the interactive element, a description of benefits, the interactive element itself, and a call to action.

What is a Before-and-After Ad Copy Template

Here are a few key facts about the before-and-after ad copy:

  • Showcases the transformation that can happen by using the product or service
  • Uses a visual representation or narrative to illustrate the difference before and after
  • Includes a headline highlighting the transformation, problem/need description, visual/narrative showcasing before and after, and a call to action.

What is Guarantee Ad Copy Template

Here are a few key facts about the guarantee ad copy:

  • Uses a guarantee to create trust and persuade the audience to take action
  • Highlights the guarantee offered and how it removes the risk for the audience
  • The structure includes a headline that highlights the guarantee, a description of the product or service, the guarantee, and a call to action.

What is an Unconventional Ad Copy Template

Here are a few key facts about the unconventional ad copy:

  • Breaks away from the traditional format and creates a unique and memorable experience for the audience
  • Uses creative copy, visuals, or humor to engage the audience and stand out from the competition
  • The structure is open-ended and allows for more flexibility and creativity.

What is Success Story Ad Copy Template

Here are a few key facts about the success story ad copy:

  • Tells a story of how a product or service helped someone achieve success
  • Provides social proof and emotional connection with the audience

What is Eye-Opening Ad Copy Template

Here are a few key facts about the eye-opening ad copy:

  • Presents a surprising or unexpected fact or statistic
  • Creates a sense of urgency or curiosity in the audience

What is a Fear-Based Ad Copy Template

Here are a few key facts about the fear-based ad copy:

  • Uses fear to create urgency and encourage the audience to take action
  • Highlights the consequences of not taking action and presents the product or service as a solution
  • The structure includes the headline, problem description, solution description, and call to action.

What is Benefit-Driven Ad Copy Template

Here are a few key facts about the benefit-driven ad copy:

  • It is a persuasive framework that highlights the benefits of the product or service.
  • It emphasizes how the product or service can improve the customer’s life or solve a problem they’re facing.
  • The structure includes a benefit headline, a description of the product or service, and a call to action.

What is a Conversational Ad Copy Template

Here are a few key facts about the conversational ad copy:

  • It uses a friendly and informal tone to engage with the audience and create a one-on-one conversation with the brand.
  • It helps to establish a connection with the target audience and make them comfortable with the product or service.
  • It often uses humor, personalization, and storytelling to capture the audience’s attention and keep them engaged.

What is The Listicle Ad Copy Template

Here are a few key facts about the listicle ad copy:

  • Listicle ad copy presents information in a numbered list format for a clear and concise presentation of the benefits or features of a product or service.
  • The format is effective for audiences who may not have time to read long texts.
  • Listicle ad copy establishes credibility by providing evidence in a straightforward and digestible format.
  • The value proposition ad copy template emphasizes the unique value of the product or service.
  • This framework highlights the benefits of the product or service and helps the audience understand why it is better than the competition.
  • The structure of this ad copy includes a headline that highlights the unique value proposition, a description of the product or service, and a call to action.

What is Facts & Stats Ad Copy Template

Here are a few key facts about the facts and stats ad copy:

  • Facts and stats ad copy uses statistics and data to support the benefits or features of a product or service.
  • This type of ad copy establishes credibility and appeals to the audience’s logical and analytical side.
  • Facts and stats ad copy persuade the audience that the product or service is worth their investment.

Further Reading

Best AI Ad Copy Generators

How to Write Push Notification Texts

How to do Copywriting as a Side Hustle

What is AIDA Copywriting?

How to Manage a Google Ads Account for a Small Business

How to Write Copy for Google Ads?

How to Write Copy for Linkedin Ads?

How to Write Ad Copy for Facebook Ads?

How to Create Ad Groups in Google Ads?

How to Improve Ad Rank in Google Ads?

How to Change Ad Group Type in Google Ads?

How to Improve Ad Relevance in Google Ads?

What is Direct Response Copywriting?

Best Copywriting Courses in 2023

Best Copywriting Books in 2023

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