With the digital marketing landscape constantly changing, the importance of writing effective sales copy has increased. With a course in copywriting, either seasoned writers or business entrepreneurs can make a career-defining choice. You will discover the best courses for sharpening your skills and adapting to the constantly changing environment of digital marketing and advertising through this article.
What are Copywriting Courses?
Copywriting courses are educational programs or training sessions designed to teach individuals the art and skills of copywriting. Copywriting is the practice of crafting persuasive and compelling written content with the specific goal of driving a desired action and they provide copywriting certifications.
Best Copywriting Courses in 2023
To help learners make the right choice, here is a list of the best copywriting courses to consider in 2023.
1. Copyblogger’s Certified Content Marketer Training
Copyblogger is a name synonymous with high-quality content and effective copywriting expertise. Their Certified Content Marketer Training program is designed to transform you into a skilled content marketer and copywriter. Covering a range of topics from content writing strategy to SEO, this comprehensive course is perfect for those looking to master the art of persuasive writing in the digital age.
2. AWAI’s Accelerated Program for Six-Figure Copywriting
The American Writers & Artists Inc. (AWAI) offers an intensive copywriting program. As one of the best courses, it covers the fundamentals of persuasive writing, direct response, and the business owners of freelancing. This program is worth considering if you’re serious about making a living from your copywriting skills.
3. Udemy: Copywriting Secrets – How to Write Copy That Sells
Udemy is known for its wide array of online courses, and “Copywriting Secrets – How to Write Copy That Sells” is no exception. This course delves into the techniques and strategies to make your SEO copywriting stand out in a crowded marketplace.
4. Coursera: Content Strategy for Professional Specialization
Coursera offers a specialization program for a comprehensive understanding of content strategy and becoming a successful copywriter. You’ll learn to create persuasive and effective content for various platforms while honing your storytelling skills. It offers a 100% money-back guarantee.
5. HubSpot Academy: Content Marketing Certification
HubSpot Academy offers a free Content Marketing Certification that covers a wide range of topics. While not exclusively a copywriting career course, it provides valuable insights into creating content that resonates with your target audience.
6. Skillshare: Copywriting Masterclass
Skillshare is a versatile online learning platform offering a wide range of creative and professional courses, including copywriting. The “Copywriting Masterclass” stands out as a top-rated course catering to beginners and experienced writers. You can access course materials whenever convenient, making tutorials easy to fit learning into your schedule.
7. DMA Copywriting Course
The Direct Marketing Association (DMA) offers a copywriting course focusing on effective direct-response copywriting principles. As you progress through the course and complete practical exercises, you’ll build a portfolio of compelling writing samples that can be valuable for showcasing your skills to potential clients or employers.
8. edX: Professional Certificate in Writing Professional Emails and Memos
Effective email marketing often relies on a persuasive copy, and edX offers a Professional Certificate program to help you improve your email writing skills. This course is ideal for those looking to enhance their business communication and email marketing efforts.
9. Copywriting 101 by Copy Hackers
Copy Hackers is a well-known resource in the world of digital copywriting business. Their Copywriting 101 course is a great starting point for beginners. It covers the basics of persuasive writing and offers valuable tips for crafting high-converting effective copy.
10. LinkedIn Learning: Writing Ad Copy
LinkedIn Learning is a platform known for its professional development courses, and one of its standout offerings is the course titled “Writing Marketing Copy for Advertising Success.” This concise yet impactful course will equip learners with the skills and knowledge to create compelling marketing copy that drives successful advertising campaigns. This course covers the nuances of crafting copy for different platforms, ensuring that your message resonates with your audience, regardless of where it appears.
11. The Creative Copywriter Academy
The Creative Copywriter Academy offers a range of courses that focus on crafting creative and impactful copy provided by the best copywriters. Whether you’re interested in storytelling, brand voice, or persuasive techniques, their offerings can help you master every aspect of copywriting. Courses at this academy include hands-on worksheets and assignments that allow learners to put their newfound knowledge and skills to work immediately.
12. Skillshare: Copywriting for Beginners
Skillshare also offers a “Copywriting for Beginners” course, which is a great starting point for those who are new to online copywriting courses. This course covers the basics and provides practical insights and it gives lifetime access.
13. Coursera: Copywriting: Write Persuasive Texts for Marketing or Advertising
Another excellent offering from Coursera is the “Copywriting: Write Persuasive Texts for Marketing or Advertising” course. This program focuses on the art of persuasive writing for marketing and advertising campaigns, making it an ideal choice for aspiring professional copywriters.
14. The Blackford Centre for Copywriting
The Blackford Centre for Copywriting offers free comprehensive copywriting courses covering everything from writing compelling headlines to crafting persuasive sales letters. With personalized feedback from experienced tutors, this course can significantly enhance your copywriting skills.
15. Joanna Wiebe’s Copyhackers
Joanna Wiebe’s Copyhackers is a renowned resource for copywriting expertise. Her courses cover various aspects of persuasive writing, making them ideal for those aiming to become top-notch copywriters.
Frequently Asked Questions
Consider your current skill level, the course syllabus, instructor credentials, reviews, and budget to make an informed decision.
Refund policies vary between platforms and individual courses. Before purchasing a course, it’s essential to review the refund policy.
The courses were selected primarily based on their content quality in evaluating the options. Furthermore, reviews from past participants played a significant role in the decision-making process. Additionally, the expertise of the instructor was taken into consideration. Lastly, the overall industry reputation of the course was factored in to ensure the best recommendations.
