Tutorials, Tips and Ideas From Eskritor


What is Direct Response Copywriting?

Direct response copywriting is a specialized form of writing that aims to prompt immediate action from the reader. Direct response copywriting is not the typical copywriting; it’s persuasive, results-driven, and


How to Improve Ad Relevance Google Ads

In the dynamic landscape of digital marketing and e-commerce, achieving success in Google Ads goes beyond bidding alone. Ad relevance, a cornerstone of effective advertising, plays a pivotal role in


How to Change Ad Group Type in Google Ads

As digital marketers and advertisers, understanding the intricacies of ad group types is crucial to optimize our Pay-Per-Click (PPC) campaigns effectively. Whether you are new to Google Ads or a


How to Improve Ad Rank in Google Ads

If you’re looking to maximize the effectiveness of your search ads and increase your online visibility, understanding the key factors that influence Google ad rank is crucial. From cost per


How to Create Ad Groups in Google Ads

Google Ads, also known as Google AdWords, is a great way to increase the Search Engine Optimization (SEO) of your website. f you’re looking to harness the power of pay-per-click

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How to Write Ad Copy for Facebook Ads

This comprehensive guide provides valuable insights and practical tips to help you boost engagement, drive conversions, and achieve your facebook marketing goals on Facebook Ads. What is Facebook Advertising? Facebook

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How to Write Ad Copy for Google Ads

Learn the step-by-step process of crafting compelling ads copywriting for Google Ads. This comprehensive guide provides practical tips and strategies to help you start performing ad copy that grabs attention,

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How to Write Ad Copy for LinkedIn Ads

This step-by-step guide provides practical tips and strategies to help you create persuasive ad copy that resonates with your professional audience, increases engagement, and drives conversions on LinkedIn Ads. What


What is AIDA Copywriting?

The concept of AIDA originated in 1898 when Elias St. Elmo Lewis, who was eventually inducted into the Advertising Hall of Fame, wrote a column (anonymously) about three advertising principles